Objectives & Training module
PROGRAM OBJECTIVES
Capacity Building
The primary objective of the YiDCA initiative is to enhance the skills and knowledge of young people in digital and creative arts. Through comprehensive training in Digital Marketing, Content Development, Analytics, and Creative Art, the program aims to build a robust foundation for participants, enabling them to excel in the rapidly evolving digital landscape. This capacity-building effort will not only empower individuals but also contribute to the growth of Ghana's digital economy.
Economic Empowerment
YiDCA is committed to fostering economic empowerment by equipping participants with the tools they need to succeed in the digital marketplace. By developing skills that are in high demand, the program helps participants become self-reliant and increases their employability. This economic empowerment is essential for reducing youth unemployment and promoting entrepreneurship, leading to improved livelihoods and economic growth.
Digital Inclusion
A key objective of the YiDCA initiative is to promote digital inclusion across all regions of Ghana. By ensuring that young people from diverse backgrounds, especially those in underserved communities, have access to digital training, the program seeks to bridge the digital divide. This inclusion is crucial for creating a more equitable society where everyone has the opportunity to participate in and benefit from the digital economy.
Support Local Business
YiDCA also aims to support local businesses by fostering a new generation of digitally skilled professionals who can contribute to the growth and sustainability of small and medium enterprises (SMEs). The skills acquired by participants will enable them to help local businesses improve their online presence, reach wider audiences, and compete in the global marketplace. This support is vital for the overall economic development of communities and the country at large.
